Today’s fast-paced changes in the workplace and in the nature of work-trends that are examined in the New New Way of Working Series-require companies to positively influence the behavior of thousands of employees of all types. Digital technologies boost nudges’ scale and speed, making them a valuable tool for change management in organizations of any size. Deployed appropriately, nudges can steer people to make better choices. Nudges are a key tenet of behavioral economics, a field that combines psychology and economics to understand and direct the process by which people make decisions. If you want that change to spread quickly, go digital. If you want to change employees’ behavior, give them a nudge.
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